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Business Development

Name: Business Development
Brand: Springer Vieweg
SKU: 41081923
Price: 71.19 EUR
Availability: InStock
Author: Andreas Kohne
ISBN: 9783658247263

Customer-oriented Business Development for successful companies

Andreas Kohne

Idioma

Inglés

Libro electrónico Adobe ePub DRM

Código Libristo: 41081923

Editores Springer Vieweg, febrero 2019

The book provides a compact overview of the increasingly important topic of Business Development (BD... Descripción completa

Código Libristo: 41081923

174 b

71.19 €

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The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.