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Self-publishing 3.0 (#publishwide) is both a concept and a campaign.The self-publishing 3.0 concept is that, thanks to digital technology, any author who has acquired the necessary skills in writing, publishing, and business can now build a sustainable and scalable creative business over time.Making full use of all the opportunities provided by digital publishing (including innovations like the blockchain) has the potential to deliver true creative and commercial independence to authors. It could also revolutionize the books trade, making publishing an author-led industry. It would complete the self-publishing revolution started by Amazon back in 2008, returning publishing to authors.