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100 Practical Ways to Improve Customer Experience

Name: 100 Practical Ways to Improve Customer Experience
Brand: Kogan Page Ltd
SKU: 33092228
Price: 85.89 EUR
Availability: InStock
Author: MALCOLM MCDONALD
ISBN: 9781398693531

Achieve End-to-End Customer Engagement in a Multichannel World

MALCOLM MCDONALD

Idioma

Inglés

Libro Tapa dura

Código Libristo: 33092228

Editores Kogan Page Ltd, enero 2021

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing bus... Descripción completa

Código Libristo: 33092228

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FINALIST: Business Book Awards 2019 - Sales and Marketing Category

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.

A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.