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Aboriginal Tourism Development in Central Australia
How to reach the four-wheel-drive market
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156 b
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Aboriginal cultural tourism has been recognised as §one of the main pillars of tourism in desert §Australia. Despite substantial investment by §government marketing and economic development §agencies, the success of Aboriginal tourism has been §limited in the past. Increasing the opportunities §for Aboriginal tourism development in remote desert §Australia might require an extended range and §diversity of products and new distribution §strategies to access new markets. This book reports §on a study that analysed the potential of the four-§wheel-drive (4WD) market to stimulate Aboriginal §tourism in central Australia. The study investigates §4WD travellers demand for Aboriginal tourism §products and analyses how these products need §to be distributed to reach this highly independent §and mobile market. The results of this research are §relevant to both tourism practitioners and academics §interested in the development of 4WD tourism and §Aboriginal tourism in some of the remotest parts of §Australia.
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