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approach for examining the third-person effect hypothesis
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This book is based on the theoretical framework that§third-person perceptions are largely influenced by§motivational components and cognitive ability, which§vary by perceivers (the self-based approach) and§comparison targets (the other-based approach), and§the relationship between them (the self-other§relationship-based approach). Specifically, this§book examines how third-person perception differs by§comparison targets, called the other-based approach,§when a specific group is exclusively relevant or§irrelevant to a particular media message. § The findings summarized this book have important§implications for future studies about the§relationship between the perceptual components and§behavioral components of the third-person effect. In§conclusion, communication researchers should account§for the variance of the third-person perception by§the comparison target when they predict which§behavior to examine as a measurement of the behavior§third-person effect.
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