Contacto
Cómo comprar
Entrega
Guía de compras
Being Small and Managing Communities
An explorative study on how SMEs utilize community management to communicate
Inglés
142 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
48.29
€
/
Tapa blanda
27.69
€
How do small and medium-sized companies utilize communities to communicate successfully to their consumers? SMEs need to deal with community management just as much as large enterprises, if not more. Unfortunately, it is very difficult for small companies' executives to find community management researchers designed for their specific business size. In this thesis, we will propose guidelines for SMEs in order to build their community management strategy effectively working with both the Internet and local communities. These guidelines will be devided into two main strategic steps: (1) A strategic step, where we will propose ways for companies to define their goals, targets, the means they will invest and which tools they will use to deal with community management. (2) An operational step, focusing on the creation and the management of communities.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
39.19
€
/
Tapa blanda
29.49
€
/
Tapa blanda
16.39
€
/
Tapa blanda
12.59
€
/
Tapa blanda
54.09
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?