Contacto
Cómo comprar
Entrega
Guía de compras
Brand Assets
Inglés
267 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
100.89
€
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself. This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
103.09
€
/
Tapa blanda
19.39
€
/
Tapa dura
30.79
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?