Contacto
Cómo comprar
Entrega
Guía de compras
Building a Marketing Plan
Inglés
54 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
14.99
€
/
Tapa blanda
16.59
€
/
Tapa blanda
83.09
€
/
Tapa blanda
33.69
€
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. §In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
21.99
€
/
Tapa dura
17.79
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?