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Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value

Name: Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value
Brand: John Wiley & Sons Inc
SKU: 04949834
Price: 48.49 EUR
Availability: InStock
Author: Adrian Sargeant
ISBN: 9781118085868

Adrian Sargeant

Elaine Jay

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Libro Tapa blanda

Código Libristo: 04949834

Editores John Wiley & Sons Inc, abril 2011

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the f... Descripción completa

Código Libristo: 04949834

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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.