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Building Strong Brands

Name: Building Strong Brands
Brand: Free Pr
SKU: 10962048
Price: 28.19 EUR
Availability: InStock
Author: David A. Aaker
ISBN: 9780029001516

David A. Aaker

Idioma

Inglés

Libro Tapa dura

Código Libristo: 10962048

Editores Free Pr, diciembre 1995

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to... Descripción completa

Código Libristo: 10962048

69 b

28.19 €

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.