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Business Cards as Communication
A semiotic study of how and what generic business cards communicate
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129 b
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As a long-standing form of business communication, §business cards remain a highly viable communications §tool. This is particularly evident in business §settings where cards serve several functions, §ranging from introductory/identification mechanism §to reference tool to marketing medium. The §information gathered during the course of this study §was used to determine how and what business cards §communicate as well as to ascertain future viability §in light of advancing technology and electronics. In §short, the communicative aspects of business cards §those with strongest symbolism and meaning were §identified and discussed. Academics, practitioners §and students within the fields of communications, §marketing and public relations would find value in §the information gathered and presented.
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