Contacto
Cómo comprar
Entrega
Guía de compras
Case Studies in Strategic Management
How Executive Input Enables Students' Development
Inglés
163 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
8.79
€
/
Tapa blanda
82.49
€
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Sobre el libro
Inglés
Categorías
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
14.39
€
/
Tapa blanda
36.19
€
/
Tapa blanda
19.99
€
/
Tapa blanda
43.99
€
/
Tapa blanda
47.29
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?