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Consumer Behavior, Global Edition

Name: Consumer Behavior, Global Edition
Brand: PEARSON Education Limited
SKU: 43395423
Price: 94.79 EUR
Availability: InStock
Author: Michael Solomon
ISBN: 9781292452340

Michael Solomon

Cristel Russell

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 43395423

Editores PEARSON Education Limited, diciembre 2023

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved wh... Descripción completa

Código Libristo: 43395423

232 b

94.79 €

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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Sobre el libro

Nombre y apellidos Consumer Behavior, Global Edition

Autor Michael Solomon, Cristel Russell

Idioma

Inglés

Encuadernación Libro - Tapa blanda

Fecha de publicación 2023

Número de páginas 544

EAN 9781292452340

Código Libristo 43395423

Editores PEARSON Education Limited

Peso 1134

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