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Consumer Preferences For Organized Retail Outlets
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149 b
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The book of "CONSUMER PREFERENCES FOR ORGANIZED RETAIL OUTLETS" is primarily intended to serve as a text for students of management. Moreover, the text will introduce students to the fast changing retailing environment. The students will get a practical thrust which is coming at staggering speed in the world. In addition to the useful sources of information related to emerging retail formats and retailing management perspectives, there are variety of tools such as boxes, tables to provide more adapting view to students and the make the subject easier for them. The Indian retail sector is going through a transformation and the emerging market is witnessing a significant change in its growth pattern. Both existing and new players are experimenting with new retail formats. These organized retail outlets provide wide variety to customers and offer an ideal shopping experience with an amalgamation of product, entertainment and service, all under a single roof. Changing tastes and preferences of consumers' are leading to radical transformation in lifestyles and spending patterns and this in turn is giving rise to spurt in new business opportunities.
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