Contacto
Cómo comprar
Entrega
Guía de compras
Corporate Communications
Inglés
129 b
Hasta 30 días para devoluciones
Clientes que también han comprado
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: Where does the central idea of corporate communications come from? What are the underlying assumptions of most corporate communications practices? What are the organizational and ethical challenges of attempting truly 'corporate' communication?Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a 'must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
63.59
€
/
Tapa blanda
21.69
€
/
Tapa blanda
15.29
€
/
Tapa blanda
24.79
€
/
Tapa dura
112.79
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?