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Corporate Entrepreneurship and Innovation

Name: Corporate Entrepreneurship and Innovation
Brand: Bloomsbury Academic
SKU: 46460766
Price: 258.99 EUR
Availability: InStock
Author: Burns
ISBN: 9781350384088

Burns

Paul (University of Bedfordshire

UK)

Idioma

Inglés

Libro Tapa dura

Código Libristo: 46460766

Editores Bloomsbury Academic, abril 2025

It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achi... Descripción completa

Código Libristo: 46460766

634 b

258.99 €

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It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio.

In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to guide students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics - laying out the ways in which each business function is required to adapt to ensure success.

The 5th edition includes:
- Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world.
- New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare students for the ever-changing global business world of today.
- The 'Explore Further' feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests and websites providing 'step off' points to deepen learning.

This is a must-read for students of corporate entrepreneurship, intrapreneurship or corporate venturing at upper undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.