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Crackle And Fizz: Essential Communication And Pitching Skills For Scientists

Name: Crackle And Fizz: Essential Communication And Pitching Skills For Scientists
Brand: Imperial College Press
SKU: 04846585
Price: 58.09 EUR
Availability: InStock
Author: Caroline Van den Brul
ISBN: 9781783262830

Caroline Van den Brul

Idioma

Inglés

Libro Tapa dura

Código Libristo: 04846585

Editores Imperial College Press, enero 2014

This book is a guide to narrative skills, the currency of the creative industries. It shows research... Descripción completa

Código Libristo: 04846585

142 b

58.09 €

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This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience. Readers discover how the eight narrative ingredients - Audience, Lure, Change, World, Character, Big Hook, Plot and Structure - are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself. There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.