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Everyone is an expert now. This book explains how.
Ctrl C, Ctrl V: A Complete Guide to Being Good at Anything, Without Learning It is a satire for anyone who has sat through a panel, a summit, a launch or a LinkedIn feed and wondered how so many experts appeared so quickly.
A supremely confident Expert walks you through thirty-five short lessons: how to open with "In today's fast-paced world", quote a man who never said it, cite a study you have not seen, count your followers, be invited by an invoice, hold a view on everything, and become a bestseller in a category of four.
Written by a communications and perception-management insider, it is hard-hitting and deadpan, and it does not name a single person. It aims at the rituals, incentives and shortcuts that make expertise look easy.
Follow the instructions faithfully. Something uncomfortable will happen.
Any resemblance to the author is intentional.
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