2 951 526 libros electrónicos en 111 idiomas
¿No le conviene? No hay problema. Puedes devolver los artículos hasta 30 días
No se equivocará con un vale de regalo. El destinatario puede elegir cualquier producto de nuestra oferta.
Hasta 30 días para devoluciones
In boardrooms and C-suites across the globe, a dangerous disconnect persists. Security teams speak in technical jargon about vulnerabilities and patches while executives think in terms of revenue, reputation, and operational continuity. This communication gap isn't just inconvenient; it's potentially financially devastating. The business world has created an artificial distinction between "cybersecurity risks" and "business risks" that causes substantial confusion and poor decision-making. Whether your manufacturing plant on the Gulf Coast goes offline because of ransomware or a hurricane, the business impact remains the same: lost production, missed deliveries, financial damage. The root cause matters far less than the business outcome. "Cyber risk is a myth: it's about the business" removes this artificial separation. Drawing on court cases, stock market data, and hard evidence, this book establishes a revolutionary premise: when properly understood and communicated, security risks ARE business risks. They require the same frameworks, language, and decision processes as any other business risk. The book provides a practical methodology for translating technical security concerns into business language, integrating security into enterprise risk frameworks, building compelling business cases for security investments, and developing metrics that resonate with executives. The result? Better-informed decisions, appropriate resource allocation, and security that truly enables business success.