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Data, Expert Knowledge and Decisions

Name: Data, Expert Knowledge and Decisions
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 06621166
Price: 112.79 EUR
Availability: InStock
Author: Wolfgang A. Gaul
ISBN: 9783642734915

Wolfgang A. Gaul

Martin Schader

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 06621166

Editores Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, enero 2012

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticat... Descripción completa

Código Libristo: 06621166

276 b

112.79 €

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Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.