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Deluxe

Name: Deluxe
Brand: Penguin Books
SKU: 01375406
Price: 16.59 EUR
Availability: InStock
Author: Dana Thomas
ISBN: 9780143113706

How Luxury Lost Its Lustre

Dana Thomas

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 01375406

Editores Penguin Books, julio 2008

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It o... Descripción completa

Código Libristo: 01375406

41 b

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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.