Contacto
Cómo comprar
Entrega
Guía de compras
Developing Alliance Capabilities
Inglés
290 b
Política de devolución de 30 días
Clientes que también han comprado
Firms increasingly rely on strategic alliances as an expedient to overcome resource limitations, crack new markets and adapt to rapidly changing environments. With the increase in the number of alliances formed, many firms find large percentages of their revenues depend on the outcomes of these deals. Yet, both scholars and practitioners continue to report on the poor track record of alliances; similarly, they stress that the hallmark of successful alliance management has not been clearly defined. Interestingly, some firms within and across different industries have proved to be consistently more successful in their alliance activities than others. This book analyses how these high performers developed their alliance capabilities. More specifically, extensive fieldwork and data of 192 firms are used to report on a detailed list of mechanisms that can be used to enhance alliance portfolio performance.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
15.39
€
/
Tapa blanda
16.49
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?