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Digital Marketing and Analytics

Name: Digital Marketing and Analytics
Brand: Independently published
SKU: 51171101
Price: 34.09 EUR
Availability: InStock
Author: Barbara A Manko
ISBN: 9798874223205

13 Corporate Case Studies

Barbara A Manko

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 51171101

Editores Independently published, enero 2024

Uncover insights for improving business performance and optimizing data for business decision-making... Descripción completa

Código Libristo: 51171101

83 b

34.09 €

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Uncover insights for improving business performance and optimizing data for business decision-making through effective digital marketing analytics. Using real-world examples from 13 corporate case studies, Dr. Barbara Manko demonstrates the best ways to help businesses succeed through data science management. Over 23 years of business, leadership, and technology experience in the corporate world and the classroom contribute to Dr. Manko's expertise on the topics of business analytics, big data, digital marketing, and more.
Topics include:

Business Productivity: Monday.com
Excellent Customer Service: Chick-fil-A
Effective Marketing: The Barbie Movie
User-Friendly Web Design: Zillow

Designed to be used as a supplement to college courses at the graduate level, this helpful compilation of practical knowledge and polished research can also be read a standalone to further your market knowledge and help any business improve their marketing and data analysis.