2 881 703 libros electrónicos en 110 idiomas
¿No le conviene? No hay problema. Puedes devolver los artículos hasta 30 días
No se equivocará con un vale de regalo. El destinatario puede elegir cualquier producto de nuestra oferta.
Hasta 30 días para devoluciones
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?