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Platforms - not traditional firms - are now the defining organisational form of the economy. Digital Platforms and Ecosystems is a rigorous, graduate-level guide that builds a single analytical framework across fourteen chapters: network effects and multi-sided pricing, architecture and data, AI capabilities, trust and governance, growth, competition, and ecosystems. Uniquely, it develops every idea with emerging economies in mind, opening each chapter with a scenario from Addis Ababa to Chennai to Tashkent. Written for postgraduate students and practitioners alike, and equipped with diagrams, key terms, and exercises, it is a complete framework for competing in the networked economy.
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