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Digital Transformation in Sales

Name: Digital Transformation in Sales
Brand: Springer, Berlin
SKU: 44580015
Price: 55.49 EUR
Availability: InStock
Author: Livia Rainsberger
ISBN: 9783658388898

How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

Livia Rainsberger

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 44580015

Editores Springer, Berlin, noviembre 2023

This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it... Descripción completa

Código Libristo: 44580015

136 b

55.49 €

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This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questions and shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.