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Digital Transformation Playbook

Name: Digital Transformation Playbook
Brand: Columbia University Press
SKU: 02912582
Price: 24.29 EUR
Availability: InStock
Author: David L. Rogers
ISBN: 9780231175449

David L. Rogers

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Libro Tapa dura

Código Libristo: 02912582

Editores Columbia University Press, abril 2016

The fast-moving digital environment has been disorienting for traditional businesses, and many may n... Descripción completa

Código Libristo: 02912582

59 b

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The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules-and provides practical, hands-on tools-that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.