Contacto
Cómo comprar
Entrega
Guía de compras
Dynamic Identies
Inglés
125 b
Política de devolución de 30 días
Clientes que también han comprado
/
Tapa blanda
39.39
€
/
Tapa blanda
30.69
€
/
Tapa dura
63.79
€
This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the general (the philosophy of the institution, the program) and the specific (e.g., changing exhibitions and events). The author describes the effect and potential of looks and offers general criteria that distinguish fully developed, dynamic looks. The subject is also presented in the form of artistic projects and with reference examples from the natural sciences and the humanities. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa dura
205.09
€
/
Tapa dura
44.59
€
/
Tapa blanda
24.59
€
/
Tapa blanda
10.69
€
/
Tapa blanda
13.89
€
/
Tapa blanda
56.59
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?