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Effective Change Communication

Name: Effective Change Communication
Brand: GABAL
SKU: 35760780
Price: 10.09 EUR
Availability: InStock
Author: Veit Etzold
ISBN: 9783967390582

Veit Etzold

Idioma

Alemán

Libro Tapa blanda

Código Libristo: 35760780

Editores GABAL, mayo 2021

Change has become a bone of contention in organisations in recent years. The reality is, however, th... Descripción completa

Código Libristo: 35760780

25 b

10.09 €

Almacenamiento externo Envío en 5-8 días

Política de devolución de 30 días

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Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force.This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.