Effective HR Communication

Whether designing a re-launch of company values, launching a new intranet, or introducing new rewards and benefits schemes, the success of projects will come down to how they are presented both internally and externally. The skills required to turn sometimes dry schemes into an interesting and engaging message for employees and stakeholders are often outside the HR professional's comfort zone, but since the accountability for the success of these projects lies with the HR professional, it is vital that they become confident in this. Effective HR Communication is a practical guide written by an HR professional with on the ground experience in developing HR programmes and ensuring they are communicated effectively. Using case studies to demonstrate what works and what doesn't, Effective HR Communication proposes a 7-step framework and tools and checklists to ensure that each step is worked through, with tips on the 'do's' and 'don'ts' at every stage from experts from big-name organizations. Case studies include Merlin Entertainment's re-launch of company values through a film competition, PageGroup's launch of an in-house recruitment website, and Morrisons' "Money Matters" campaign to educate employees on financial wellness. Effective HR Communication tackles new areas that are transforming communications campaigns including how to use and embrace technology as a medium for communicating effectively, how to understand the different needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context.