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This book highlights the interdisciplinary nature of entrepreneurship in today s rapidly changing global landscape. Written by leading scholars and industry experts, it examines how ethnicity shapes entrepreneurial practices among indigenous communities in Namibia. Drawing on diverse theoretical frameworks and real-world insights from local leaders, it offers a unique cultural perspective on entrepreneurship.
The volume explores how indigenous entrepreneurs balance modern economic demands with deep-rooted cultural values, while addressing the challenges and opportunities they face. By foregrounding authentic voices, it contributes to a deeper understanding of indigenous entrepreneurship. This book is an essential resource for researchers, students, practitioners, and communities interested in indigenous business and development.