Evolving Global OTT Landscape

Where does OTT go after streaming becomes mainstream?
Evolving Global OTT Landscape - 4th Coming explores the next transformation of the global streaming industry, looking beyond 2026 towards 2027-2030 and beyond.

Pep Figueiredo examines how OTT is evolving from a content-distribution model into a broader entertainment ecosystem encompassing SVOD, AVOD, FAST, CTV, sports, gaming, music, microdramas, creator platforms, commerce, regional content, AI and data.

The book explores the future of OTT revenues, content economics, technology, advertising, intellectual property, sports rights, audience behaviour and platform strategy. It also examines how artificial intelligence could reshape production, localisation, recommendation, monetisation and the consumer experience.

Drawing on industry developments through 2026, the book presents strategic frameworks for understanding the next decade of streaming and asks a fundamental question:

What will the successful OTT company look like in 2030?
For media executives, investors, creators, producers, advertisers, technology leaders and students of the entertainment industry, 4th Coming is a roadmap to the next era of OTT.