Contacto
Cómo comprar
Entrega
Guía de compras
Expressive Organization
Linking Identity, Reputation, and the Corporate Brand
Inglés
234 b
Política de devolución de 30 días
Clientes que también han comprado
/
Tapa blanda
14.19
€
/
Libro
45.09
€
/
Tapa blanda
25.59
€
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Sobre el libro
Inglés
Categorías
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
48.49
€
/
Tapa blanda
24.09
€
/
Tapa blanda
20.29
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?