Contacto
Cómo comprar
Entrega
Guía de compras
Inglés
497 b
Política de devolución de 30 días
Clientes que también han comprado
/
Tapa blanda
28.79
€
/
Tapa blanda
35.79
€
/
Tapa dura
130.19
€
This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections - each containing several cases - that focus on the use of gamification in customer management, innovation management, teaching and learning, mobile applications and as an element of virtual worlds. The book offers a valuable resource for readers looking for inspiration and guidance in finding a practical approach to gamification.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa dura
225.39
€
/
Tapa blanda
42.49
€
/
Tapa blanda
23.69
€
