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Go-To Expert, The
How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business
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79 b
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"Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place." Toni Hunter, Partner, George Hay Chartered Accountants "This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner." Charlie Lawson, National Director, BNI UK & Ireland The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. Discover: * Simple steps to build your profile * How to market and sell yourself with ease and confidence * Techniques to make your clients come to you "If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way." Richard Newton, award-winning author of The Management Book
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