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Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Name: Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Brand: McGraw-Hill Education - Europe
SKU: 04010308
Price: 33.49 EUR
Availability: InStock
Author: Margaret Mark
ISBN: 9780071364157

Margaret Mark

Carol S. Pearson

Idioma

Inglés

Libro Tapa dura

Código Libristo: 04010308

Editores McGraw-Hill Education - Europe, febrero 2001

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the a... Descripción completa

Código Libristo: 04010308

82 b

33.49 €

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.