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Hidden in Plain Sight

Name: Hidden in Plain Sight
Brand: Harvard Business Review Press
SKU: 04218548
Price: 31.69 EUR
Availability: InStock
Author: Erich Joachimsthaler
ISBN: 9781422101650

How to Find and Execute Your Company's Next Big Growth Strategy

Erich Joachimsthaler

Idioma

Inglés

Libro Tapa dura

Código Libristo: 04218548

Editores Harvard Business Review Press, abril 2007

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, f... Descripción completa

Código Libristo: 04218548

78 b

31.69 €

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Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy.