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How Big Data Analytics can shape Corporate Strategy

Name: How Big Data Analytics can shape Corporate Strategy
Brand: Grin Publishing
SKU: 20113909
Price: 18.89 EUR
Availability: InStock
Author: Gabriel Socha
ISBN: 9783668774636

Gabriel Socha

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 20113909

Editores Grin Publishing, noviembre 2017

Essay from the year 2018 in the subject Business economics - Business Management, Corporate Governan... Descripción completa

Código Libristo: 20113909

46 b

18.89 €

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Essay from the year 2018 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: As one of the most trending business topics, Big Data Analytics is having an enormous influence on today's executives. Big Data Analytics is improving business efficiency and productivity. Besides, big data has become a whole industry, growing at a fast pace. Additionally, innovative business models based on big data are disrupting traditional markets. This essay provides an overview of the topic Big Data Analytics in a business context and explores the dimensions how and under which circumstances companies can build their strategy around those capabilities and what challenges have to be tackled. Furthermore, a case study illustrates how a company, not even 25 years old, could grow into one of the largest corporations worldwide - due to big data.