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Human–Centered Marketing – How to Connect to Audiences in the Age of AI

Name: Human–Centered Marketing – How to Connect to Audiences in the Age of AI
Brand: Kogan Page
SKU: 45308786
Price: 76.29 EUR
Availability: InStock
Author: Ashley Faus
ISBN: 9781398619401

Ashley Faus

Idioma

Inglés

Libro Tapa dura

Código Libristo: 45308786

Editores Kogan Page, mayo 2025

With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in orde... Descripción completa

Código Libristo: 45308786

187 b

76.29 €

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With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.

Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.

Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.