Innovation through Fusion

Fusion, the cooperative use of assets of two or more parties to create outstanding products, in business, technology, and the arts can release massive value, creating whole new companies, industries, and human capabilities. This book is a global research study of 30 "innovators" and over 70 of their friends and colleagues who have collectively created billions of dollars' worth of business value, as well as new advances in the arts and sciences that bring joy to the world and can save millions of lives. Insights from the journeys of these innovators provided in this book will help leaders, organizations, and individuals succeed in their innovative endeavors. Innovation through Fusion is essential reading for individual innovators who would like to create the future; teams and organizations that need to craft radical or high-value innovations; and leaders concerned about declining returns on innovation efforts and uncertain about organizational survival in a disruptive world. The author provides a new model of lateral innovation-useful both as an innovation process and as a framework to assess your lateral innovation capabilities. The book is replete with value-creation examples of lives saved, billions of dollars of savings/growth, and new products, services, and companies, as well as stories of leading lateral innovators-who they are and how they succeeded.