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Innovations in Digital Research Methods
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Vast amounts of data are generated by people as they go about their daily lives yet social researchers are struggling to exploit it. At the same time, the challenges faced by society in the 21st century are growing ever more complex, and demands research that is bigger in scale, more collaborative and multi-disciplinary than ever before. This cutting-edge title provides an accessible introduction to digital social research tools and methods that harness this 'data deluge' and successfully tackle key societal challenges. Contributions from leading international researchers cover topics such as: qualitative, quantitative and mixed methods research; data management; social network analysis; survey methods; visualising social data; and ethics and e-research. This vibrant introduction to digital research methods and methodology is essential reading for anyone conducting social research today.
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