Envío gratis a partir de 69,99 euros.

«Comprobar estado del pedido»

Entre a formar parte de una comunidad de amantes de los libros del mundo entero y acceda a un sinfín de ventajas. Crear una cuenta gratis

Envío gratuito con Zásilkovna para compras superiores a 59.99 €

Mensajería SEUR 4.99 € Mensajería GLS 7.99 € Mensajería Correos 5.49 € Mensajería DHL 5.49 € Punto SEUR 3.99 €

Contacto

Cómo comprar

Ayuda

Mi cuenta

▸ Vacío :-(

Envío gratis a partir de 69,99 euros.

Inside the Tornado

Name: Inside the Tornado
Brand: HarperCollins Publishers Inc
SKU: 01373894
Price: 15.09 EUR
Availability: InStock
Author: Geoffrey A. Moore
ISBN: 9780060745813

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Geoffrey A. Moore

Idioma

Inglés

Libro Tapa blanda

Código Libristo: 01373894

Editores HarperCollins Publishers Inc, marzo 2011

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly usef... Descripción completa

Código Libristo: 01373894

37 b

15.09 €

Almacenamiento externo Envío en 3-5 días

Política de devolución de 30 días

Clientes que también han comprado

Crossing the Chasm, 3rd Edition Geoffrey A. Moore

Tapa blanda

23.29 €

Zone to Win Geoffrey A. Moore

Tapa blanda

15.79 €

Escape Velocity Geoffrey A. Moore

Tapa dura

21.89 €

Dealing with Darwin - How Great Companies Innovate at Every Phase of their Evolution Geoffrey A. Moore

Tapa blanda

22.99 €

Psychology of Money Morgan Housel

Tapa blanda

16.49 €

Blue Ocean Strategy, Expanded Edition W. Chan Kim

Tapa dura

25.79 €

The Innovator's Dilemma, with a New Foreword Clayton M. Christensen

Tapa dura

28.19 €

Die with Zero Bill Perkins

Tapa blanda

14.69 €

Predictable Revenue Aaron Ross

Tapa blanda

14.99 €

Hyperfocus Chris Bailey

Tapa blanda

13.09 €

The Dip Seth Godin

Tapa dura

17.39 €

Dip Seth Godin

Tapa blanda

12.79 €

The Challenger Sale Matthew Dixon

Tapa blanda

18.19 €

Eat That Frog! Brian Tracy

Tapa blanda

12.49 €

Secrets of the Millionaire Mind T. Harv Eker

Tapa dura

23.29 €

Purple Cow Seth Godin

Tapa blanda

11.79 €

McKinsey Way Ethan Rasiel

Tapa dura

26.59 €

Radical Candor: Fully Revised & Updated Edition Kim Scott

Tapa dura

25.39 €

Attacker's Advantage Ram Charan

Tapa dura

24.79 €

Transforming Relationships for High Performance Jody Hoffer Gittell

Tapa dura

41.29 €

Power of Habit Charles Duhigg

Tapa blanda

11.89 €

Only the Paranoid Survive Andrew S. Grove

Tapa blanda

16.59 €

The One Thing Gary Keller

Tapa blanda

13.89 €

Flow Mihaly Csikszentmihalyi

Tapa blanda

7.29 €

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.