Contacto
Cómo comprar
Entrega
Guía de compras
Inglés
61 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
70.79
€
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. "Managing Corporate Design" addresses--head-on--these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a frameworkAssessing the value you offerRecognizing the business role of designCommunicating in a corporate languageGaining and forming business relationshipsDeveloping design briefs and approval presentationsManaging and hiring staffIncorporating creativityOvercoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.
Sobre el libro
Inglés
Categorías
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
13.59
€
/
Tapa blanda
154.29
€
/
Tapa blanda
32.79
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?