Contacto
Cómo comprar
Entrega
Guía de compras
Marketing
A Critical Textbook
Inglés
395 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
144.79
€
/
Tapa blanda
13.19
€
/
Tapa blanda
35.29
€
/
Partituras
40.89
€
/
Tapa blanda
58.99
€
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa dura
35.09
€
