Contacto
Cómo comprar
Entrega
Guía de compras
Marketing
Inglés
179 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa dura
124.79
€
/
Tapa blanda
20.09
€
/
Tapa blanda
27.89
€
/
Tapa blanda
100.99
€
An introduction to marketing theory and practice based around Palmatier''s acclaimed ''first principles'', this textbook provides a global perspective and an abundance of engaging case studies.
Palmatier''s four principles all customers differ, all customers change, all competitors react, all resources are limited provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.
This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.
The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
9.39
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?