Contacto
Cómo comprar
Entrega
Guía de compras
Measuring the User Experience
Collecting, Analyzing, and Presenting UX Metrics
Inglés
148 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
15.89
€
/
Tapa blanda
25.19
€
As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience, Third Edition provides the quantitative analysis training that students and professionals need. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into two new ones: Eye-Tracking, and Measuring Emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Provides a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Contains new and in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, wwwmeasuringuxcom, includes articles, tools, spreadsheets, presentations, and other resources to help readers effectively measure the user experience
Sobre el libro
Inglés
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
55.19
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?