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Organizing ideas is perhaps the oldest problem in the world. At a time when ideas have become an asset on company balance sheets, it is necessary to learn how to deal with them constructively. This is all the more important given that innovation, which is so valuable to companies today, cannot exist without them. In a professional world where multidisciplinary innovation has become commonplace, where collaborative projects call for collective creativity, where we have lost the habit of learning from past mistakes and successes, and where we are overwhelmed with information on a daily basis, the heuristic approach has a place.