Contacto
Cómo comprar
Entrega
Guía de compras
Persuasive Technology
Inglés
175 b
Hasta 30 días para devoluciones
Clientes que también han comprado
/
Tapa blanda
15.39
€
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? 'Yes, they can', says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology' (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers - anyone who wants to leverage or simply understand the persuasive power of interactive technology - will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. This book is filled with key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.
Sobre el libro
Inglés
Categorías
Regale este libro hoy
Es fácil
1 Añadir al carrito y elegir Entregar como regalo en el checkout 2 Le enviaremos un vale 3 El libro llegará a la dirección del destinatarioTambién puede interesarle
/
Tapa blanda
27.09
€
/
Tapa blanda
30.19
€
/
Tapa blanda
94.89
€
/
Tapa blanda
16.49
€
/
Tapa blanda
16.59
€
¡Hola! Soy Libroamiko, tu asesor de libros.
¿Cómo puedo ayudarte?