Pinterest Before the Buy Button

Your customer already decided before they opened Amazon. The question is whether they decided on you.

Most Amazon sellers pour their energy into the final five percent of a sale-the listing, ad copy, and bid adjustments.

Meanwhile, the decision that determines which brand feels trustworthy and which product fits the life someone is imagining is often made days or weeks earlier, somewhere else entirely.

Before the Buy Button is about that "somewhere else."

Specifically, it is about Pinterest-the platform built for the moment when people are actively planning, researching, and quietly narrowing their choices long before they are ready to buy.

Drawing on years of hands-on Pinterest strategy work with Amazon brands, Marie O'Shea presents a practical, no-fluff system for becoming part of that decision instead of showing up too late to influence it.

• Why Pinterest behaves more like a search engine than a social platform-and why that changes everything about how your content should be created.
• How to research keywords around real search intent instead of relying only on product names, so your brand appears for the questions customers are asking months before they are ready to buy.
• The specific Pin types that perform different jobs, along with headline structures designed to earn the click instead of the scroll-past.
• How to build evergreen content that continues working long after you stop actively promoting it, rather than constantly chasing the next short-lived campaign.
• A complete breakdown of Amazon Creator Storefronts-one of the most underused opportunities available to Amazon brands.

• Identify and vet creators whose audiences genuinely match your products
• Build a Creator Success Kit that makes partnering with your brand effortless
• Write outreach messages that get read instead of ignored
• Negotiate collaborations more effectively
• Turn one creator partnership into a lasting library of reusable content assets

You will also learn:

• How to measure results without panicking in week one, when the real value may still be quietly building.
• How AI search is reshaping product discovery-and why brands building authority today may be best positioned to benefit tomorrow.
• A complete 90-day rollout plan so you know exactly where to begin and what to do next.

This isn't secondhand advice repackaged from a course. Every chapter closes with something you can genuinely act on, based on real patterns from years of Pinterest work with Amazon sellers.

Whether you're an Amazon brand, agency, or creator, this book will change how you view the customer journey long before it reaches the listing.

If Pinterest has always felt like a channel you should be using but have never quite cracked, Before the Buy Button is the book that finally makes it click.

Marie O'Shea is the founder of Shea Publishing. Since 2018, she and her team have helped Amazon brands build visibility through Pinterest and evergreen content, and help businesses build authority through published niche books.

Start showing up before the decision is even made.

Scroll up and grab your copy of Before the Buy Button today.