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Planned Giving Simplified - The Gift, the Giver & the Gift Planner
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Learn the ins and outs of the primary form of fund raising. This resource, written by a well-know veteran of planned giving, is a down-to-earth introduction to this complex type of philanthropy. As Robert Sharpe (who actually coined the term "planned giving") illustrates, successful planned giving depends on a nonprofit organization's understanding of the field of development, as well as its commitment to building long-term relationships with donors. This book shows charities, and particularly the charities' planned givers, how to understand the process. Robert F. Sharpe, Sr. (Memphis, TN) founded a leading planned giving consulting company, Robert F. Sharpe & Company, and is currently the director of the National Planned Giving Institute at the College of William & Mary. He is the author of The Planned Giving Idea Book.
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